Vision + Mission
Kanna was founded to promote the use of medical cannabis while educating patients about herbal healing as a safe alternative to over-the-counter and doctor prescribed medications. By drawing on the medical knowledge, industry experience, and professional expertise of our dedicated team, we remain committed to the responsible introduction of plant-based medicines into the cannabis industry.
Our team has strong Oakland roots, a passion for community service, and insatiable drive for sharing the medical benefits of cannabis with our patients, families, and neighbors. As a pillar of the business endeavors for the company, Kanna will lead by example as a positive force for change for our community, our city, and our industry.
Kanna’s vision is to work in partnership with our community and business partners to develop a thriving dispensary center where patients can access high-quality cannabinoid medication, discuss product selection, and determine personalized methods of administration with a professional, experienced staff who are able to serve their needs.
The mission we achieve to meet is largely accomplished by engaging individuals to promote well-being through the therapeutic properties of cannabinoids and cannabis products. We are active members within the community providing service programs for our patients and neighbors, as well as planning to host on site workshops, seminars, and wellness programs. Furthermore, Kanna will contribute to community wellness through additional non-profit contributions, affordable housing, and living wage job opportunities for local Oakland residents and area natives.
Our leadership team and core managers have a wealth of experience in the industry stemming from as early as 1996 and were involved in one of the first medical cannabis dispensaries opened in the S.F. Bay Area. We have over 100 years of cumulative experience in cultivation and manufacturing techniques. With this vast experience and a newfound enthusiasm for a cause we believe in, we have focused our efforts to realize a unified vision: to produced the highest quality cannabis extracts.
Our philosophy is built upon the conceptual foundation of three words: therapy, healing, and compassion.
We are on the crest of a breaking wave in the scientific community of discovering the vast therapeutic roles that cannabinoids (the active chemicals found within cannabis) have on a variety of conditions. The key is to recognize that this therapeutic potential does exist and in many cases have become actualized; cannabinoids have provided therapeutic benefit in such conditions as seizures/epilepsy, muscle spasticity, multiple sclerosis, anxiety, insomnia, anorexia, glaucoma, chronic pain syndrome, chronic back pain, neuropathic pain, and cancer pain. As acceptance increases and bias fades, more research will be conducted to further investigate the role cannabinoids have on a variety of medical conditions and we aim to be on the leading edge.
Healing goes beyond just alleviating the physical symptoms that accompany medical conditions. There is a holistic element in which the etiological causes of those conditions are also addressed, be they physical, psychological, emotional, or spiritual. When used correctly and in a safe environment, cannabis can open the space to allow real healing to take place. We encourage patients using medical cannabis to seek out support groups and actively engage in alternative modes of healing, such as talk therapy, yoga, and meditation. While some conditions are not amenable to complete healing, many are and we must recognize that it is thru healing that the fractured becomes whole.
Both therapy and healing are not possible to the fullest extent without compassion. Many are familiar with the Compassionate Use Act of 1996 (Proposition 215 passed by the California Assembly) and its role in bringing the medical use of cannabis out to the forefront. As an indication of the importance of compassion, this milestone law used the very same word as its namesake. For decades there has been an irrational, biased, and prejudiced war on cannabis. It is only thru compassion that both the therapeutic properties and healing role of cannabis may be allowed to flourish and benefit. This is especially so in the cases of chronic, debilitating conditions that cause tremendous amounts of discomfort and pain. Denying access to cannabis is not only irrational but cruel, and such a stance forces people to use highly addictive and potentially dangerous medications such as opioids. Cannabis provides a safe and effective alternative.
Using innovative extraction methods developed by industry leaders, we produce a variety of high quality cannabis extracts. We have a research and development team that continually refines our processes of extraction and explores novel ways to produce even better products.
Our raw material comes from two sources: 1) our in house variety that we meticulously care for and cultivate using environmentally sound methods of reducing energy consumption, water usage, and waste production, and, 2) safe and tested commercially cultivated cannabis from local, legal grow operations that implement the same rigorous standards and have the same environmentally conscious production methods we do.
Additionally, in line with compassion we display social consciousness. Many lives have been destroyed from the unnecessary imprisonment of countless individuals who simply were found to have possession of cannabis. The term used for these individuals are “non-violent drug offenders,” and unfortunately because of the criminal record they have a difficult time finding work. We’re here to change that. By working with our Community Partner M4MM and through a thorough screening process, we hire such individuals, giving them an opportunity to earn a living as well as learn skills necessary to further develop. It’s a small part we have chosen to play in attempting to redress some of the wrongs in an unfair system of criminalization that targets minorities and the disenfranchised.
Minorities for Medical Marijuana, Inc. (M4MM) is organized as a non profit organization with corporate offices based in Orlando Florida. The organization is structured as a 501c3 with a full Executive Team and Board of Directors who support the organization’s overall goals and strategic direction. The organization was established in May 2016 and currently has 15 state chapter locations throughout the country. M4MM’s mission is focused on providing advocacy, outreach, research, and training as it relates to the business, social reform, public policy, and health /wellness in the cannabis industry.
M4MM’s 2017 business priorities focused on creating inclusive public policy legislation, diversity planning, minority business development support and healthcare outreach and education. Furthermore, Roz McCarthy, M4MM Founder/CEO, was directly responsible for writing the diversity and inclusion language in Florida’s new Medical Marijuana law which requires Florida license holders and applicants to develop diversity plans and goals for their respective organizations. Kanna has created a partnership program with M4MM entitled the Kanna-M4MM Equity Hub to assist in providing support and wrap around services for the equity applicants who will be incubated by Kanna. This partnership a first of its kind will create a model based on providing vital resources needed for success. “We believe training and targeted business development services are key to long term business viability in this space,” states Roz McCarthy, M4MM CEO.
M4MM will provide the following services free of charge to equity applicants for 12 months once they receive their their business permit from the City of Oakland:
- Business Development Services: Refers to assistance to equity applicants in fine tuning business plans, financial analysis, marketing plans, individual counseling, management systems, use of technology, etc.,
- Legal Assistance Referral: Providing referral services to local legal professionals who can assist the equity applicants with questions, contracts, mergers, acquisitions, and etc.
- Sponsor a Mentor- Protégé Program: The program matches equity applicants with cannabis business experts and/or businesses who will provide individual counseling, information and referral services, various training workshops, and business expansion assistance.
- Business Finance Program: Referral and support in finding financing mechanisms directly targeted to assist the equity applicants obtain small business financing. The three types of business financing program options available would include programs that assist with equity investment, debt financing, and loans or loan guarantees.
We use renewable energy resources and water conservation techniques to reduce the environmental impact our business has on the planet. Additionally, many of our grow mediums are reusable or biodegradable. Being environmentally conscious is not only a trend; it is the right thing to do.
Cannabinoids (e.g., THC and CBD) are the chemical compounds secreted by cannabis flowers that provide relief to an array of symptoms including pain, nausea, and inflammation. These work their medicinal magic by imitating compounds our bodies naturally produce, called endocannabinoids, which activate to maintain internal stability and health. To put a complex system simply, they mediate communication between cells, and when there is a deficiency or problem with our endocannabinoid system, unpleasant symptoms and physical complications occur.